By default when we create forms / reports the Label is displayed, however many times we like to display Name as Label corresponds to internal Key which might not make sense for end users. Below are the methods available for displaying name instead of Label in data input forms / reports:
#1: If Form is created using wizard: We need to open the Member Properties for each dimension and select the Name property.
#2: If Form is created using Wizard: Select the Properties option in the Wizard and select the Name option.
The only issue in Wizard is the Property option is only available for Rows where as for Columns and Filters I am not able to see that option. Need to check if this is the issue with my form setup or PPS also this might have fixed in SP1 which I have not applied yet.